Archive for the ‘thoughts’ Category

Thoughts on… where we are going I’ve decided to totally embrace “Small Is Beautiful”, a philosophy and way of life brought to us by the British economist E. F. Schumacher. The phrase “Small Is Beautiful” came from his teacher Leopold Kohr, and is often used to champion small, appropriate technologies that are believed to empower people […]

We all love applause a dammed lot more than we like criticism. But to paraphrase Kipling, if we can treat those two imposters just the same… The thing is, while applause is great it’s often criticism which is more useful… as long as it’s focused on the problem. But I think I speak for just […]

I know I was zigging while everyone else was zagging, but when I started this business in the summer of 2005 I had a vision that we would have a string of baker-owned bakeries. The idea was that each baker would be given shares in the business at whatever outlet they ran, but we would […]

As some of you may have noticed, I recently had a bit of a rant on our Facebook page ( about the August visitors (for some reason it only seems to happen in August) who think that it’s a lifestyle choice to just waste food or, in this particular case, left piles of uneaten crusts […]

How stupid do some magazine publishers think consumers are? Once every three months or so I get a call from someone in the sales team at a local free magazine. “Mr Cobb,” they say, “We have an amazing, one-off promotion that we know your business won’t want to miss out on.” The premise of what […]

We now are beginning to use recipe books as inspiration rather than as a manual showing us how to cook. In the 19th century, Mrs Beeton’s Book of Household Management, for example, was the one book many households had. When we got to the 1950s it was the Good Housekeeping Cookery Book: The Cook’s Classic […]

Customer care to us is about doing our best not to kill or harm our customers with food that we know uses ingredients that will do damage to humans, our community or the environment. You may think that our lofty position on the moral high ground must be constantly giving us nosebleeds, but it’s not […]

This little boy’s Saturday morning was all about peeling a boiled egg. He sat on one of our benches, concentrating and peeling away while his grandfather sat opposite him, just watching, and the rest of his family were off making toast. He didn’t need any help, and it didn’t matter to us if he made […]

Last night I made steak and mushroom pie for the two of us. It took me four hours, from making the pastry until it actually made it to the table. Four bloody hours! There are tons of other things I could have been doing, and a whole list-full of stuff I probably should have been […]