Archive for March, 2010

How stupid do some magazine publishers think consumers are? Once every three months or so I get a call from someone in the sales team at a local free magazine. “Mr Cobb,” they say, “We have an amazing, one-off promotion that we know your business won’t want to miss out on.” The premise of what […]


We now are beginning to use recipe books as inspiration rather than as a manual showing us how to cook. In the 19th century, Mrs Beeton’s Book of Household Management, for example, was the one book many households had. When we got to the 1950s it was the Good Housekeeping Cookery Book: The Cook’s Classic […]


Customer care to us is about doing our best not to kill or harm our customers with food that we know uses ingredients that will do damage to humans, our community or the environment. You may think that our lofty position on the moral high ground must be constantly giving us nosebleeds, but it’s not […]